to the people and have fun while encouraging a healthy and conscious urban lifestyle. Tour d’ÖÖ is a critical mass ride event sprung from the first Tallinn Bicycle Week – an independent initiative for encouraging urban cycling and bike culture in Estonia’s capital Tallinn, as well as in the whole country, attracting thousands of different cyclists to celebrate the bicycle as one of the greatest thought and action inspiring mechanisms ever invented.
The visuals for the festival were inspired by the most important form on the bicycle – the circle, the wheel on which the bike rolls. A colorful & playful identity communicates the essence of the festival trough different media platforms.
The project was awarded with a silver egg at the Estonian National Advertising festival "The Golden Egg" 2017.Tallinn Bicycle Week